What Is GRP In Advertising
Gross Rating Points (GRPs) stand as one of the essential advertising metrics you need to understand when delving into media planning and media buying. Developed in the 1950s, GRPs have been a cornerstone in television advertising, effectively quantifying ad impressions as a percentage of the target audience. Essentially, GRPs measure the reach and frequency of […]
When Did Lawyers Start Advertising On Tv
The history of legal advertising took a revolutionary turn in 1977 following the landmark Supreme Court case, Bates v. State Bar of Arizona. Before this ruling, advertising by lawyers was largely deemed unethical and was strictly prohibited. However, the Supreme Court’s decision evolved the legal landscape, recognizing attorney advertising as a protected form of commercial […]